Trademark and Deceptive Advertising Surveys

Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.

ISBN10:	1614384746
ISBN13:	9781614384748
Number Of Pages:	408
Publication Date:	20120601
Publisher:	National Book Network
Binding:	Paperback

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SKU: 9781614384748

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