A window into the fashion trends embraced by Chinese youth—who make up one in ten of the world’s population.
Confident and proud in Beijing, Shanghai, and Guangzhou, the young people of China are rediscovering their own heritage…and mixing it with Western style to create something that’s fresh, new, and unique to them. Using a mix of straight-up street photography with detailed shots of accessories and graphics, this volume showcases China’s most cutting-edge fashion culture. In addition, interviews with Chinese style leaders provide invaluable insight into the aspirations, motivations, and thinking of today’s young Chinese.